Naming is a competency that I, Ankur Varshney, have developed through research and experiential learning, over the past 5 years, by naming over a thousand businesses. Learning about new industries, repeat orders and positive feedbacks from happy clients and their steadily growing businesses are the major factors that motivate me to do what I do..
I believe that each business is unique in its own way. The naming options presented to my clients should resonate with their business idea and should be easy to grasp for their target audiences.
To be able to provide wholly acquirable and well suited names for my clients’ brands, companies, products, apps, websites, hotels, restaurants or any other business.
Personally, naming gives me happiness because I know that I am contributing at the very foundational level of my client’s businesses. It adds meaning to my life. It fetches me rewards in terms of money and reputation. It helps me learn about various industries and languages. I think it’s a great way to put my time to use. It gives me reasons to be grateful.
Professionally, I believe that I have the right kind of motivation, knowledge, ability, confidence and authenticity to deliver the best of my services to my clients.
I think I am an existentialist as well as a utilitarian. While working, I listen to Jazz, Hindustani/Western Classical, Chopin, Vivaldi, Anjunadeep, Eric Prydz, 3 doors Down, Creed, Audioslave, Linkin Park, Green Day, Ace of Base, Maroon 5, Ed Sheeran, 90’s Bollywood and almost everything that is there on Youtube. When I am not working, I like to read books written by the best business coaches, watch TED Talks and George Carlin performances, research on etymologies, onomastics and linguistics. I wish I could show more gratitude to my family, friends, clients and my Internet Service Provider :).
Abhinav is a proficient graphic designer who designs info-graphics for a well- known content marketing company. He lends me his super artistic brain when my clients need a logo for their finalized name. My clients always find a solution in the work he delivers. He has done 300+ logo designing projects for Bizonym in the past 4 years. When he is not designing graphics, he loves to ride his motorbike on hilly terrains and in bike rallies. He somehow manages to get sponsorship for his days-long bike trips. He recently coloured his hair green (probably to promote the ‘Save the Algae’ cause).