Product Naming
You don’t drink black-aerated-sugary-cold-drink, you either drink Coke or Pepsi.
So, you have a product and a strategy to sell it, by what name would you want your customers to remember it?
Apart from many other considerations that you should keep in mind while naming your product, six questions that you must ask yourself are
- 1. What does the product do? – What problem does it solve? How does it make your customers’ life better?
- 2. How does it do it? – What key features and benefits does it offer?
- 3. Who is the buyer? – Segregate them by Gender, Interests, Age, Education, Spending Capacity etc.
- 4. When is it useful? – Which season? Which situation? What time of the day?
- 5. Why is it better than your competitors’ product? – What is its Unique Selling Proposition?
- 6. Where is your customer located? – Which town, city, state, region, country is your customer located in?
Once you have prepared specific answers to the above questions, look for keywords from the answers which can be used to describe the product to a layman. Post this exercise, try to create names which aptly suit your product. Then, screen the names for trademark in the appropriate categories and perform some google searches for similar product names, in the same industry.
Product naming is as difficult and as important as brand naming. Once famous, your product will become a brand in itself. Product naming is tricky, as it sometimes follows industry standards and naming conventions while at other times, the only need is that the target customer is able to easily pronounce and connect with the product name.
Amongst other industries, I have done several product naming projects for pharmaceutical and software companies. You can hire my expertise for crafting a suitable name for your product at an affordable price. Checkout my complete portfolio and pricing packages.
Ankur Varshney
– Founder and Naming Consultant @Bizonym
YOUR CLIENTS AND INVESTORS WILL FOREMOST EVALUATE YOUR COMPANY BY ITS NAME. FIRST IMPRESSIONS LAST.
A unique company name with an easy domain name moves you a step closer to your customers. If it’s easy to pronounce, spell and recall, you can expect a higher ROAS (Return On Ad Spend).
Our Work
CLIENT APPRECIATIONS & TESTIMONIALS
What our clients say about us
I really loved the service offered by Ankur. Name is the most important part of any business. The name PrepCA has really helped us stand out, as the name is a single word with a strong significance – It means “Preparation for CA”, and our team members and users love it.
Mayank Aggarwal
We received a list of 10 fantastic names, each one being thematically different. We really liked 3 out of these 10 names. The one that we liked the most, got cleared by the Registrar of companies in one go! We got the domain Tranziam.com as well.
Meenal
Ankur is my go-to guy when it comes to naming my ventures and products. He pays attention to the requirements and comes up with superb options every time. I have placed 3 orders with him in the past 2 years and will use his expertise in future as well. Highly recommended!
Iqbal
We wanted a simple brand name for our mineral water brand, that has trademark available in class 32. Ankur came up with a very basic name “Hill Star”, which is what we were looking for. Everyone can easily speak, understand and remember the name. We got a registered trademark without any objection.
Divyank
We received amazing options for our footwear brand name within a week. The finalized name “Kensole” is now registered in class 25 and we also got the domain for it. The project was worth every penny.
Sandeep
We did two projects with Ankur in Dec 2015. Both our western wear brand (Cladien) and ethnic wear brand (Sojanya) are now registered in class 25, and we own Cladien.com and Sojanya.com. I highly recommend Bizonym consulting for any kind of brand naming service.
Keshav Gupta
Our clients know us by the name of Max power since a decade, we are well known suppliers of laptop charger and batteries. We wanted a brand name that gets registered in class 9 and starts with the word “Max”. Amongst other options, Ankur coined the name “Maxelon” for us, which is now registered in class 9. We got the domain name Maxelon.in. Hire Ankur for any challenging naming project, he will deliver!
Rajesh
We have done 4 projects with Bizonym and have always received excellent name options. Ankur is a great guy to work with. He is versatile and possesses a very thorough knowledge of his subject.
Preetam
Highly recommended! I am truly amazed that Ankur delivered my work within few days and provided me with very insightful info about the world of SEO and domain names. I feel like I just received a top-notch, thousand dollar worth of management consultancy service from him. Will hire him again definitely!
Favourable Pricing For An
Invaluable Business Name.
Favourable Pricing
For An Invaluable
Business Name.
Essential
Rs. 1.99 Lakh
10 Names
( Shortlisted from approximately 150-200 Names. )
+3 +3 Revised Names
Usually, Self-funded Startups looking for names available in RoC OR Individuals planning to sell goods online, looking for trademarkable name options OR Ecommerce/Mobile App based businesses seeking short and memorable brandable domain names.
- ExactMatch.com Domain Availability Check
- Trademark Availability Check
- RoC Company Name Availability Check
Standard
Rs. 3.49 Lakh
25 Names
( Shortlisted from approximately 350-500 Names. )
+6+6 Revised Names
Generally, existing Manufacturing / Trading businesses introducing new brands, products or companies OR Ecommerce/Mobile App based startups looking for relevant ExactMatch.com domains OR Restaurateurs seeking cuisine and theme specific names
- ExactMatch.com Domain Availability Check
- Trademark Availability Check
- RoC Company Name Availability Check
Premium
Rs. 5.99 Lakh
50 names
( Shortlisted from approximately 750-1000 Names. )
+10+10 Revised Names
Suitable for established business houses planning to launch a new brand or company OR Hospitals/Schools/Hotels looking for unique & meaningful name options OR Tech Entrepreneurs seeking a memorable domain name, willing to invest in a premium domain name.
- ExactMatch.com Domain Availability Check
- Trademark Availability Check
- RoC Company Name Availability Check
Ultima
Rs. 8.99 Lakh
100 names
( Shortlisted from approximately 1500+ Names. )
+20+20 Revised Names
Suitable for established business houses planning to launch a new brand or company OR Hospitals/Schools/Hotels looking for unique & meaningful name options OR Tech Entrepreneurs seeking a memorable domain name, willing to invest in a premium domain name.
- ExactMatch.com Domain Availability Check
- Trademark Availability Check
- RoC Company Name Availability Check
Essential
Rs. 1.99 Lakh
( Including GST )
10 Names
( Shortlisted from approximately 150-200 Names. )
+3 +3 Revised Names
Usually for Self-funded Startups looking for names available in RoC OR Individuals planning to sell goods online, looking for trademarkable name options OR Ecommerce/Mobile App based businesses seeking short and memorable brandable domain names.
- ExactMatch.com Domain Availability Check
- Trademark Availability Check
- RoC Company Name Availability Check
ExactMatch.com Domain Availability Check
Trademark Availability Check
RoC Company Name Availability Check
Standard
Rs. 3.49 Lakh
( Including GST )
25 Names
( Shortlisted from approximately 350-500 Names. )
+6+6 Revised Names
Generally for existing Manufacturing / Trading businesses introducing new brands, products or companies OR Ecommerce/Mobile App based startups looking for relevant ExactMatch.com domains OR Restaurateurs seeking cuisine and theme specific names
- ExactMatch.com Domain Availability Check
- Trademark Availability Check
- RoC Company Name Availability Check
ExactMatch.com Domain Availability Check
Trademark Availability Check
RoC Company Name Availability Check
Premium
Rs. 5.99 Lakh
( Including GST )
50 names
( Shortlisted from approximately 750-1000 Names. )
+10+10 Revised Names
Suitable for established business houses planning to launch a new brand or company OR Hospitals/Schools/Hotels looking for unique & meaningful name options OR Tech Entrepreneurs seeking a memorable domain name, willing to invest in a premium domain name.
- ExactMatch.com Domain Availability Check
- Trademark Availability Check
- RoC Company Name Availability Check
ExactMatch.com Domain Availability Check
Trademark Availability Check
RoC Company Name Availability Check
Ultima
Rs. 8.99 Lakh
( Including GST )
100 names
( Shortlisted from approximately 1500+ Names. )
+20+20 Revised Names
Suitable for established business houses planning to launch a new brand or company OR Hospitals/Schools/Hotels looking for unique & meaningful name options OR Tech Entrepreneurs seeking a memorable domain name, willing to invest in a premium domain name.
- ExactMatch.com Domain Availability Check
- Trademark Availability Check
- RoC Company Name Availability Check
ExactMatch.com Domain Availability Check
Trademark Availability Check
RoC Company Name Availability Check
Pricing Calculator
| Requirements | Inputs |
|---|---|
| How many name-suggestions would you want us to present? | |
| Would you want us to check the availability of names in the Registrar of Companies (RoC)/(MCA)? |
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| Would you want us to check the availability of names in the trademark registry? |
|
| In how many classes, of trademark registry, would you want us to check the suggested names? | |
| Select Yes, If you would want an ExactMatch.COM for the suggested names to be available (e.g. Cipla.com, Google.com, Jio.com, Apple.com, Samsung.com etc). Else, Select No. |
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| Total Price in INR (Excl. GST) |
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| Total Price in INR (Incl. GST) |
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