Product Naming

You don’t drink black-aerated-sugary-cold-drink, you either drink Coke or Pepsi.

So, you have a product and a strategy to sell it, by what name would you want your customers to remember it?

Apart from many other considerations that you should keep in mind while naming your product, six questions that you must ask yourself are
Apart from many other considerations that you should keep in mind while naming your product, six questions that you must ask yourself are
Once you have prepared specific answers to the above questions, look for keywords from the answers which can be used to describe the product to a layman. Post this exercise, try to create names which aptly suit your product. Then, screen the names for trademark in the appropriate categories and perform some google searches for similar product names, in the same industry.
Product naming is as difficult and as important as brand naming. Once famous, your product will become a brand in itself. Product naming is tricky, as it sometimes follows industry standards and naming conventions while at other times, the only need is that the target customer is able to easily pronounce and connect with the product name.

Amongst other industries, I have done several product naming projects for pharmaceutical and software companies. You can hire my expertise for crafting a suitable name for your product at an affordable price. Checkout my complete portfolio and pricing packages.

Ankur Varshney

– Founder and Naming Consultant @Bizonym
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Happy customers

For

Tufcon TMT Bars

For

ANA OIls & Fats

(Subsidiary of ANA International)

For

L&T Technology Services

Worked with Amazon for one of their products

THE BEST PRODUCTS DON’T WIN, BUT THE BEST-MARKETED PRODUCTS DO! YOUR PRODUCT NAME IS A CRUCIAL PART OF YOUR MARKETING STRATEGY.

Your product name should be evocative/descriptive, trademarkable, memorable, relevant and easy to pronounce and spell. It should be able to establish trust and compel your customers to buy your product.

SOME OF MY PRODUCT NAMING WORKS

Jovimol

NAME

Jovimol

CLASS & STATUS

5 | Registered

DOMAIN

-

DESCRIPTION

Derived from the word Jovial, happy and healthy and appended with the -mol suffix to denote paracetamol tablets. A memorable name that is easy to pronounce.

Zantex

NAME

Zantex

CLASS & STATUS

1 | Registered

DOMAIN

www.zantex.in

DESCRIPTION

An easy to recall, crisp name that can be easily pronounced by your local mechanic.

Hudolin

NAME

Hudolin

CLASS & STATUS

5 | Registered

DOMAIN

-

DESCRIPTION

A unique and pronounceable name for vitamin B12 and Benfotiamine tablets.

Calzuma

NAME

Calzuma

CLASS & STATUS

5 | Registered

DOMAIN

-

DESCRIPTION

An easy to pronounce and remember name for OTC Calium and Vitamin D3 tablets.

CLIENT APPRECIATIONS & TESTIMONIALS

What our clients say about us

I really loved the service offered by Ankur. Name is the most important part of any business. The name PrepCA has really helped us stand out, as the name is a single word with a strong significance – It means “Preparation for CA”, and our team members and users love it.

Mayank Aggarwal founder of PREPCA.com, an application for preparation of Chartered Accountancy Exam

We received a list of 10 fantastic names, each one being thematically different. We really liked 3 out of these 10 names. The one that we liked the most, got cleared by the Registrar of companies in one go! We got the domain Tranziam.com as well.

Meenal Founder Tranziam, an Image consulting and corporate training organization

Ankur is my go-to guy when it comes to naming my ventures and products. He pays attention to the requirements and comes up with superb options every time. I have placed 3 orders with him in the past 2 years and will use his expertise in future as well. Highly recommended!

Iqbal Founder Semnox and Nextrel

We wanted a simple brand name for our mineral water brand, that has trademark available in class 32. Ankur came up with a very basic name “Hill Star”, which is what we were looking for. Everyone can easily speak, understand and remember the name. We got a registered trademark without any objection.

Divyank Owner Hill Star Mineral Water

We received amazing options for our footwear brand name within a week. The finalized name “Kensole” is now registered in class 25 and we also got the domain for it. The project was worth every penny.

Sandeep Owner Kensole footwear

We did two projects with Ankur in Dec 2015. Both our western wear brand (Cladien) and ethnic wear brand (Sojanya) are now registered in class 25, and we own Cladien.com and Sojanya.com. I highly recommend Bizonym consulting for any kind of brand naming service.

Keshav Gupta Owner Cladien and Sojanyas

Our clients know us by the name of Max power since a decade, we are well known suppliers of laptop charger and batteries. We wanted a brand name that gets registered in class 9 and starts with the word “Max”. Amongst other options, Ankur coined the name “Maxelon” for us, which is now registered in class 9. We got the domain name Maxelon.in. Hire Ankur for any challenging naming project, he will deliver!

Rajesh Owner Max Power.

We have done 4 projects with Bizonym and have always received excellent name options. Ankur is a great guy to work with. He is versatile and possesses a very thorough knowledge of his subject.

Preetam Founder of Vitrics Glass, Kenovis, Finaxo and Amalgus.

Highly recommended! I am truly amazed that Ankur delivered my work within few days and provided me with very insightful info about the world of SEO and domain names. I feel like I just received a top-notch, thousand dollar worth of management consultancy service from him. Will hire him again definitely!

A collage making software application, Singapore

    The Right Plan
    For Your Business

    Essential

    Rs. 1.19 Lakh

    10 Names

    ( Shortlisted from approximately 150-200 Names. ) 

    +3 +3 Revised Names
    Usually, Self-funded Startups looking for names available in RoC OR Individuals planning to sell goods online, looking for trademarkable name options OR Ecommerce/Mobile App based businesses seeking short and memorable brandable domain names.

    ETD 1 Week

    Standard

    Rs. 1.99 Lakh

    25 Names

    ( Shortlisted from approximately 350-500 Names. )

    +6+6 Revised Names
    Generally, existing Manufacturing / Trading businesses introducing new brands, products or companies OR Ecommerce/Mobile App based startups looking for relevant ExactMatch.com domains OR Restaurateurs seeking cuisine and theme specific names
    ETD 1 Week

    Premium

    Rs. 3.29 Lakh

    50 names

    ( Shortlisted from approximately 750-1000 Names. )

    +10+10 Revised Names
    Suitable for established business houses planning to launch a new brand or company OR Hospitals/Schools/Hotels looking for unique & meaningful name options OR Tech Entrepreneurs seeking a memorable domain name, willing to invest in a premium domain name.
    ETD 2 Weeks

    Ultima

    Rs. 4.99 Lakh

    100 names

    ( Shortlisted from approximately 1500+ Names. )

    +20+20 Revised Names
    Suitable for established business houses planning to launch a new brand or company OR Hospitals/Schools/Hotels looking for unique & meaningful name options OR Tech Entrepreneurs seeking a memorable domain name, willing to invest in a premium domain name.
    ETD 3 Weeks

    Call/WhatsApp Now

    Direct Line - Ankur Varshney

    Send across your details and I will
    call you within 24 hours !