Website Naming

Planning a long-term online venture? Invest well in your website name.

Why should you invest 1-10% of your initial business investment in a good website name?

When you start an ecommerce website or any other online business, you usually don’t rent or buy a physical place, you just start with a simple website, that would be improvised upon, over time. The visitor traffic on a website is equivalent to the “footfall” in the physical world. The website name you choose today is the ‘virtual real estate’, which will be a factor in determining the success of your business. It’s like the locality where you would be setting up your shop. It’s a permanent choice that you will be making at the very foundation of your online venture.
When you start an ecommerce website or any other online business, you usually don’t rent or buy a physical place, you just start with a simple website, that would be improvised upon, over time. The visitor traffic on a website is equivalent to the “footfall” in the physical world. The website name you choose today is the ‘virtual real estate’, which will be a factor in determining the success of your business. It’s like the locality where you would be setting up your shop. It’s a permanent choice that you will be making at the very foundation of your online venture.
You would be investing a lot of time and money in creating the website, writing compelling content and product descriptions and then spend a fortune on advertising it every month (SEO, SMO, PPC and Conventional Marketing), so that you get online visitors who pay to buy your products and services. Let me ask you this – What would you be promoting all along? – You would be promoting a name. You would be investing Lacs (if not crores) within a year, in promoting the website name you choose today.

You will form a brand out of your name and/or an app out of your website. All your official email IDs would be created on your domain name. Make sure the domain name you choose is not a www.LongUnreadableName.com otherwise your email IDs would look like YourName@LongUnreadbaleName.com. Don’t get too creative and end up coining something like Viddyoze.com (Yes, it exists! An online video creation app) – the confusion in spelling, will cost you a substantial percentage of your customers. Don’t settle for a .in, .co or .net domain name, just because it is available and .com is not, it would jeopardize your SEO and marketing efforts.

These are not something that they got by fluke.They have invested crores of rupees in their names so that it’s easy for their customers to remember – e.g. AskHR@sc.com (Which is better than hr@StandardChartered.com) or book@LH.com, care@jio.com or Support@fb.com.

I can write for days about “how you should and shouldn’t name your website?” OR I can simply name it for you, just like I have done for several other clients of mine.

Ankur Varshney

– Founder and Naming Consultant @Bizonym
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Years Experience
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Names Crafted
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Businesses Named
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Happy customers

For

Tufcon TMT Bars

For

ANA OIls & Fats

(Subsidiary of ANA International)

For

L&T Technology Services

Worked with Amazon for one of their products

YOUR WEBSITE NAME SHOULD BE EASY FOR YOUR CUSTOMER TO PRONOUNCE AND SPELL. IT SHOULD RANK WELL ON SEARCH ENGINES, WITH LEAST SEO EFFORTS.

Your online business deserves a name that is available for trademark AND with a simple .com domain name which is memorable and easy to associate with.

SOME OF MY WORKS

Finzeo

NAME

Finzeo

CLASS & STATUS

- | -

DOMAIN

www.finzeo.com

DESCRIPTION

A name derived from the word Finance (Fin) appended with an abstract suffix 'zeo' to form a short and memorable, brandable name.

PrepCA

NAME

PrepCA

CLASS & STATUS

- | -

DOMAIN

Derived from the phrase 'Preparation for CA'. A short, crisp, memorable name that was available with rare 6-Letter domain PrepCA.com

DESCRIPTION

www.prepca.com

Couple Sure

NAME

Couple Sure

CLASS & STATUS

- | -

DOMAIN

www.couplesure.com

DESCRIPTION

A descriptive name that is meaningful, memorable, easy to spell and self-explanatory.

Bengal Box

NAME

Bengal Box

CLASS & STATUS

- | -

DOMAIN

www.bengalbox.com

DESCRIPTION

A memorable alliteration that is easy to remember and spell. The name is clearly describes the business concept.

CLIENT APPRECIATIONS & TESTIMONIALS

What our clients say about us

I really loved the service offered by Ankur. Name is the most important part of any business. The name PrepCA has really helped us stand out, as the name is a single word with a strong significance – It means “Preparation for CA”, and our team members and users love it.

Mayank Aggarwal founder of PREPCA.com, an application for preparation of Chartered Accountancy Exam

We received a list of 10 fantastic names, each one being thematically different. We really liked 3 out of these 10 names. The one that we liked the most, got cleared by the Registrar of companies in one go! We got the domain Tranziam.com as well.

Meenal Founder Tranziam, an Image consulting and corporate training organization

Ankur is my go-to guy when it comes to naming my ventures and products. He pays attention to the requirements and comes up with superb options every time. I have placed 3 orders with him in the past 2 years and will use his expertise in future as well. Highly recommended!

Iqbal Founder Semnox and Nextrel

We wanted a simple brand name for our mineral water brand, that has trademark available in class 32. Ankur came up with a very basic name “Hill Star”, which is what we were looking for. Everyone can easily speak, understand and remember the name. We got a registered trademark without any objection.

Divyank Owner Hill Star Mineral Water

We received amazing options for our footwear brand name within a week. The finalized name “Kensole” is now registered in class 25 and we also got the domain for it. The project was worth every penny.

Sandeep Owner Kensole footwear

We did two projects with Ankur in Dec 2015. Both our western wear brand (Cladien) and ethnic wear brand (Sojanya) are now registered in class 25, and we own Cladien.com and Sojanya.com. I highly recommend Bizonym consulting for any kind of brand naming service.

Keshav Gupta Owner Cladien and Sojanyas

Our clients know us by the name of Max power since a decade, we are well known suppliers of laptop charger and batteries. We wanted a brand name that gets registered in class 9 and starts with the word “Max”. Amongst other options, Ankur coined the name “Maxelon” for us, which is now registered in class 9. We got the domain name Maxelon.in. Hire Ankur for any challenging naming project, he will deliver!

Rajesh Owner Max Power.

We have done 4 projects with Bizonym and have always received excellent name options. Ankur is a great guy to work with. He is versatile and possesses a very thorough knowledge of his subject.

Preetam Founder of Vitrics Glass, Kenovis, Finaxo and Amalgus.

Highly recommended! I am truly amazed that Ankur delivered my work within few days and provided me with very insightful info about the world of SEO and domain names. I feel like I just received a top-notch, thousand dollar worth of management consultancy service from him. Will hire him again definitely!

A collage making software application, Singapore

    The Right Plan
    For Your Business

    Essential

    Rs. 1.19 Lakh

    10 Names

    ( Shortlisted from approximately 150-200 Names. ) 

    +3 +3 Revised Names
    Usually, Self-funded Startups looking for names available in RoC OR Individuals planning to sell goods online, looking for trademarkable name options OR Ecommerce/Mobile App based businesses seeking short and memorable brandable domain names.

    ETD 1 Week

    Standard

    Rs. 1.99 Lakh

    25 Names

    ( Shortlisted from approximately 350-500 Names. )

    +6+6 Revised Names
    Generally, existing Manufacturing / Trading businesses introducing new brands, products or companies OR Ecommerce/Mobile App based startups looking for relevant ExactMatch.com domains OR Restaurateurs seeking cuisine and theme specific names
    ETD 1 Week

    Premium

    Rs. 3.29 Lakh

    50 names

    ( Shortlisted from approximately 750-1000 Names. )

    +10+10 Revised Names
    Suitable for established business houses planning to launch a new brand or company OR Hospitals/Schools/Hotels looking for unique & meaningful name options OR Tech Entrepreneurs seeking a memorable domain name, willing to invest in a premium domain name.
    ETD 2 Weeks

    Ultima

    Rs. 4.99 Lakh

    100 names

    ( Shortlisted from approximately 1500+ Names. )

    +20+20 Revised Names
    Suitable for established business houses planning to launch a new brand or company OR Hospitals/Schools/Hotels looking for unique & meaningful name options OR Tech Entrepreneurs seeking a memorable domain name, willing to invest in a premium domain name.
    ETD 3 Weeks

    Call/WhatsApp Now

    Direct Line - Ankur Varshney

    Send across your details and I will
    call you within 24 hours !

    NAME

    Tufcon®

    CLASS & STATUS

    6 | Registered

    DOMAIN

    Tufcon.com

    DESCRIPTION

    We worked with Sri Langta Baba Steels Pvt Ltd to give their main product, TMT steel bars, a new identity with the name Tufcon which was essentially derived from the sound of the words Tough (tuf-) and Construction.

    NAME

    CookPal®️ WeFit®

    CLASS & STATUS

    29 | Registered  30 | Registered

    DESCRIPTION

    We worked with the prestigious multinational ANA Groups', Indian Oils & Fats subsidiary, to name their Edible Oil & Fats brands. A number of options were presented to the client out of which they deemed CookPal and WeFit to be fit for their Edible Oils' brand. The names have been registered in the category of Edible food products as well. The project was both interesting and challenging at the same time considering the number of options presented and the trademark classes involved.

    NAME

    Avertle®

    CLASS & STATUS

    9 | Registered

    DOMAIN

    Avertle.com

    DESCRIPTION

    L&T Technology Services' Product Team approached us with a project - to rename their AI-based product 'Integrated m-Care', which is a condition-based Predictive Maintenance System that avoids untimely plant shutdowns by telling the operator the condition of the plant-machinery well in advance such that appropriate action can be taken. The name Avertle is derived from the word Avert i.e. to avoid - any untimely plant shutdowns or halts.

    NAME

    (Confidential)

    CLASS & STATUS

    -

    DOMAIN

    -

    DESCRIPTION

    We Worked with Amazon to name one of their prodcuts that is yet to be introduced in India. The name or work cannot be disclosed as we have signed a Non-Disclosure Agreement (NDA) with Amazon India.