You don’t drink black-aerated-sugary-cold-drink, you either drink Coke or Pepsi.
So, you have a product and a strategy to sell it, by what name would you want your customers to remember it?
Apart from many other considerations that you should keep in mind while naming your product, six questions that you must ask yourself are
- 1. What does the product do? – What problem does it solve? How does it make your customers’ life better?
- 2. How does it do it? – What key features and benefits does it offer?
- 3. Who is the buyer? – Segregate them by Gender, Interests, Age, Education, Spending Capacity etc.
- 4. When is it useful? – Which season? Which situation? What time of the day?
- 5. Why is it better than your competitors’ product? – What is its Unique Selling Proposition?
- 6. Where is your customer located? – Which town, city, state, region, country is your customer located in?
Once you have prepared specific answers to the above questions, look for keywords from the answers which can be used to describe the product to a layman. Post this exercise, try to create names which aptly suit your product. Then, screen the names for trademark in the appropriate categories and perform some google searches for similar product names, in the same industry.
Product naming is as difficult and as important as brand naming. Once famous, your product will become a brand in itself. Product naming is tricky, as it sometimes follows industry standards and naming conventions while at other times, the only need is that the target customer is able to easily pronounce and connect with the product name.
Amongst other industries, I have done several product naming projects for pharmaceutical and software companies. You can hire my expertise for crafting a suitable name for your product at an affordable price. Checkout my complete portfolio and pricing packages.
Ankur Varshney
- Founder and Naming Consultant @Bizonym
