So, you have a product and a strategy to sell it, by what name would you want your customers to remember it?
Apart from many other considerations that you should keep in mind while naming your product, six questions that you must ask yourself are
Once you have prepared specific answers to the above questions, look for keywords from the answers which can be used to describe the product to a layman. Post this exercise, try to create names which aptly suit your product. Then, screen the names for trademark in the appropriate categories and perform some google searches for similar product names, in the same industry.
Product naming is as difficult and as important as brand naming. Once famous, your product will become a brand in itself. Product naming is tricky, as it sometimes follows industry standards and naming conventions while at other times, the only need is that the target customer is able to easily pronounce and connect with the product name.
Amongst other industries, I have done several product naming projects for pharmaceutical and software companies. You can hire my expertise for crafting a suitable name for your product at an affordable price. Checkout my complete portfolio and pricing packages.
Ankur Varshney - Founder and Naming Consultant @Bizonym
We worked with Sri Langta Baba Steels Pvt Ltd to give their main product, TMT steel bars, a new identity with the name Tufcon which was essentially derived from the sound of the words Tough (tuf-) and Construction.
Domain Name Booked: Tufcon.com
L&T Technology Services' Product Team approached us with a project - to rename their AI-based product 'Integrated m-Care', which is a condition-based Predictive Maintenance System that avoids untimely plant shutdowns by telling the operator the condition of the plant-machinery well in advance such that appropriate action can be taken. The name Avertle is derived from the word Avert i.e. to avoid - any untimely plant shutdowns or halts.
Domain Name Booked: Avertle.com
We worked with the prestigious multinational ANA Groups', Indian Oils & Fats subsidiary, to name their Edible Oil & Fats brands. A number of options were presented to the client out of which they deemed CookPal and WeFit to be fit for their Edible Oils' brand. The names have been registered in the category of Edible food products as well. The project was both interesting and challenging at the same time considering the number of options presented and the trademark classes involved.
Domain Names were not requested for
Now Rs 29,990/-
You Save Rs 12,000/-
All names Pre-Screened for Trademark, RoC/MCA and/or ExactMatch.com Domain Availability
Usually, Self-funded Startups looking for names available in RoC OR Individuals planning to sell goods online, looking for trademarkable name options OR Ecommerce/Mobile App based businesses seeking short and memorable brandable domain names.
Now Rs 54,990/-
You Save Rs 30,000/-
Generally, existing Manufacturing / Trading businesses introducing new brands, products or companies OR Ecommerce/Mobile App based startups looking for relevant ExactMatch.com domains OR Restaurateurs seeking cuisine and theme specific names.
Now Rs 98,500/-
You Save Rs 50,500/-
Suitable for established business houses planning to launch a new brand or company OR Hospitals/Schools/Hotels looking for unique & meaningful name options OR Tech Entrepreneurs seeking a memorable domain name, willing to invest in a premium domain name.
Now Rs 1.75Lacs
You Save Rs 90,000/-
Appropriate for established business houses looking for trademarkable names for products or brands to be mass marketed e.g. FMCG Giants, Automobile Companies, Well Known OEMs OR VC funded Tech-Startups seeking rare premium domain names.