Product Naming

You don’t drink black-aerated-sugary-cold-drink, you either drink Coke or Pepsi.

So, you have a product and a strategy to sell it, by what name would you want your customers to remember it?

Apart from many other considerations that you should keep in mind while naming your product, six questions that you must ask yourself are

  • 1. What does the product do? – What problem does it solve? How does it make your customers’ life better?
  • 2. How does it do it? – What key features and benefits does it offer?
  • 3. Who is the buyer? – Segregate them by Gender, Interests, Age, Education, Spending Capacity etc.
  • 4. When is it useful? – Which season? Which situation? What time of the day?
  • 5. Why is it better than your competitors’ product? – What is its Unique Selling Proposition?
  • 6. Where is your customer located? – Which town, city, state, region, country is your customer located in?

Once you have prepared specific answers to the above questions, look for keywords from the answers which can be used to describe the product to a layman. Post this exercise, try to create names which aptly suit your product. Then, screen the names for trademark in the appropriate categories and perform some google searches for similar product names, in the same industry.

Product naming is as difficult and as important as brand naming. Once famous, your product will become a brand in itself. Product naming is tricky, as it sometimes follows industry standards and naming conventions while at other times, the only need is that the target customer is able to easily pronounce and connect with the product name.

Amongst other industries, I have done several product naming projects for pharmaceutical and software companies. You can hire my expertise for crafting a suitable name for your product at an affordable price. Checkout my complete portfolio and pricing packages.
Ankur Varshney - Founder and Naming Consultant @Bizonym

The best products don’t win, but the best-marketed products do! Your product name is a crucial part of your marketing strategy.
Your product name should be evocative/descriptive, trademarkable, memorable, relevant and easy to pronounce and spell. It should be able to establish trust and compel your customers to buy your product.
Some of my product naming works
  • Larvik by Bizonym
    Larvik

    A Fish Feed Product

  • Conko by Bizonym
    Conko

    A Fish Feed Product

  • Folasco by Bizonym
    Folasco

    Folic Acid Tablets

  • Citinoot by Bizonym
    Citinoot

    Citicolin Tablets

  • Calzuma by Bizonym
    Calzuma

    Calcium And Vitamin D3 Tablets

  • Hudolin by Bizonym
    Hudolin

    Methylcobalamin (B12) Tablets

  • Zantex by Bizonym
    Zantex

    Diesel Exhaust Fluid (AdBlue)

  • Jovimol by Bizonym
    Jovimol

    Paracetamol Tablets

5
Years Experience
15000+
Names Crafted
1200+
Businesses Named
96%
Happy Clients
What our customers are saying

I really loved the service offered by Ankur. Name is the most important part of any business. The name PrepCA has really helped us stand out, as the name is a single word with a strong significance – It means “Preparation for CA”, and our team members and users love it.

- Mayank Aggarwal, founder of PREPCA.com, an application for preparation of Chartered Accountancy Exam

We received a list of 10 fantastic names, each one being thematically different. We really liked 3 out of these 10 names. The one that we liked the most, got cleared by the Registrar of companies in one go! We got the domain Tranziam.com as well.

- Meenal, Founder Tranziam, an Image consulting and corporate training organization.

Ankur is my go-to guy when it comes to naming my ventures and products. He pays attention to the requirements and comes up with superb options every time. I have placed 3 orders with him in the past 2 years and will use his expertise in future as well. Highly recommended!

- Iqbal, Founder Semnox and Nextrel.

We wanted a simple brand name for our mineral water brand, that has trademark available in class 32. Ankur came up with a very basic name “Hill Star”, which is what we were looking for. Everyone can easily speak, understand and remember the name. We got a registered trademark without any objection.

- Divyank, Owner Hill Star Mineral Water.

We received amazing options for our footwear brand name within a week. The finalized name “Kensole” is now registered in class 25 and we also got the domain for it. The project was worth every penny.

- Sandeep, Owner Kensole footwear.

We did two projects with Ankur in Dec 2015. Both our western wear brand (Cladien) and ethnic wear brand (Sojanya) are now registered in class 25, and we own Cladien.com and Sojanya.com. I highly recommend Bizonym consulting for any kind of brand naming service.

- Keshav Gupta, Owner Cladien and Sojanyas

Highly recommended! I am truly amazed that Ankur delivered my work within few days and provided me with very insightful info about the world of SEO and domain names. I feel like I just received a top-notch, thousand dollar worth of management consultancy service from him. Will hire him again definitely!

- A collage making software application, Singapore
Pricing Packages
  • Essential
    10 names
    +3+3 Revised Names

    29% off

    Was Rs 41,990/-

    Now Rs 29,990/-

    You Save Rs 12,000/-

    All names Pre-Screened for Trademark, RoC/MCA and/or ExactMatch.com Domain Availability

    Usually, Self-funded Startups looking for names available in RoC OR Individuals planning to sell goods online, looking for trademarkable name options OR Ecommerce/Mobile App based businesses seeking short and memorable brandable domain names.

  • Standard
    25 Names
    +6+6 Revised Names

    35% off

    Was Rs 84,990/-

    Now Rs 54,990/-

    You Save Rs 30,000/-

    All names Pre-Screened for Trademark, RoC/MCA and/or ExactMatch.com Domain Availability

    Generally, existing Manufacturing / Trading businesses introducing new brands, products or companies OR Ecommerce/Mobile App based startups looking for relevant ExactMatch.com domains OR Restaurateurs seeking cuisine and theme specific names.

  • Premium
    50 names
    +10+10 Revised Names

    34% off

    Was Rs 1.49Lacs

    Now Rs 98,500/-

    You Save Rs 50,500/-

    All names Pre-Screened for Trademark, RoC/MCA and/or ExactMatch.com Domain Availability

    Suitable for established business houses planning to launch a new brand or company OR Hospitals/Schools/Hotels looking for unique & meaningful name options OR Tech Entrepreneurs seeking a memorable domain name, willing to invest in a premium domain name.

  • Ultima
    100 names
    +20+20 Revised Names

    34% off

    Was Rs 2.65Lacs

    Now Rs 1.75Lacs

    You Save Rs 90,000/-

    All names Pre-Screened for Trademark, RoC/MCA and/or ExactMatch.com Domain Availability

    Appropriate for established business houses looking for trademarkable names for products or brands to be mass marketed e.g. FMCG Giants, Automobile Companies, Well Known OEMs OR VC funded Tech-Startups seeking rare premium domain names.

CALL NOW – DIRECT LINE – ANKUR VARSHNEY
+91 81 000 000 53
Send across your details and I will call you within 24 hours!
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