Resources

Learning Resources

Resources

Learning Resources

Featured Resources

How we transformed brands through exceptional naming services

Startup Jul 07, 2025

200-Point Checklist for Naming a Brand, Business, or Product

Naming a brand or product is a critical step that can influence customer perception, marketing, and legal standing from day one. Below is a comprehensive 200-point checklist of considerations, grouped by category
Read Full Article
Brand Jul 07, 2025

Letter Frequencies and Rare Name Creation: A Lexicographer’s Perspective

Letter frequency refers to how often each alphabet letter appears in words or texts. From a lexicographic perspective, this can be measured across the entire dictionary
Read Full Article
AI Generators Jul 07, 2025

AI Name Generators versus Professional Naming Agencies: A Comparative Report

Choosing the right name for a business, brand, or product is a high-stakes decision. A name needs to be memorable, distinctive, legally available, and culturally appropriate – all while capturing the brand’s essence.
Read Full Article
Tech Jul 07, 2025

Guide to MCA Name Reservation and Company Name Registration in India

Choosing and registering a company name in India is a critical first step in incorporation. The Ministry of Corporate Affairs (MCA) has detailed rules and procedures to ensure that new entity names are unique, legally compliant, and not misleading.
Read Full Article
Brand Jul 07, 2025

Letter Frequency in Onomastics, Lexicon, and Brand Naming: A Comparative Analysis

Understanding which letters are common or rare in English plays a subtle yet important role across onomastics (the study of names), lexicon development (dictionary/word creation), and brand naming.
Read Full Article
Tech Jul 31, 2025

Comprehensive Analysis of GoDaddy’s GoValue Algorithm and TLD SEO Considerations

Choosing the right domain name is a critical decision for startups and marketers, affecting both brand identity and online visibility.
Read Full Article
Company Aug 07, 2025

Naming in the Global Digital Landscape: Brands, Domains, and Trademarks

Introduction: In today’s fast-paced digital economy, a company’s name is more than just a label – it’s the cornerstone of its identity and a key asset in competitive strategy.
Read Full Article
Tech Aug 07, 2025

Naming Challenges and Strategies for Indian Audiences

Great. I’ll prepare an in-depth analysis of the challenges involved in naming for Indian audiences, including specific considerations for launching new brands, rebranding, and identifying industry trends.
Read Full Article
Company Aug 07, 2025

Onomastics and Modern Brand Naming: A Comprehensive Overview

Onomastics is broadly defined as the study of names – including their origins (etymology), history, and usage in language. In linguistic terms, onomastics examines proper nouns
Read Full Article
Tech Aug 07, 2025

Premium Domain Names and Domain Strategy in 2025: A Comprehensive Guide

Premium domain names are high-value web addresses distinguished by qualities like short length, memorability, and often the presence of popular keywords.
Read Full Article
Tech Aug 07, 2025

Present State of the Indian Trademark Registry (as of 2024)

India has seen a surge in trademark filing volumes over the past two decades. Annual filings quintupled from about 84,000 applications in 2000–01 to 466,580 applications in 2022–23.
Read Full Article
Hospitality Aug 07, 2025

Top 50 Considerations for Naming a Hospitality Business in India

Choose a concise name that’s easy to remember. Short, simple names tend to stick in customers’ minds and are easier to recognize.
Read Full Article
Tech Aug 07, 2025

Trademark Applications in India by Class (Latest Statistics)

According to the Indian Trademark Registry’s latest annual data (FY 2022–23), trademark application filings in India span all 45 Nice classes.
Read Full Article
Company Aug 07, 2025

Trends in Company Registrations in India (2000–2025)

The table below shows the number of new companies registered each year and the number of companies closed (dissolved/struck off) in that year.
Read Full Article